Every business needs to track its performance in order to know whether they are achieving any growth or not.

Building on Smithsonian expertise in research and curation.Through this we were able to demonstrate a replicable model for natural and cultural sustainability based on deep scientific research with a connection to financial sustainability for the practitioners of cultural practices and managers of natural assets.

The ultimate goal of the program is to strengthen or establish tourism experiences and reach greater tourism markets with the message of tourism in Armenia.the My Armenia program increased and shared knowledge about Armenian cultural heritage while identifying opportunities to enhance and increase community-based tourism to rural Armenia.ResultsIncreased visitation to Armenia.

and specifically target areas outside of the capital (Yerevan)Increased revenue to the tourism sites.and storytelling to strengthen cultural sustainability through community-based tourism development.

Major ActivitiesStrengthen Armenias natural and cultural heritage tourism experiences – work with local residents to enhance the tourism experience along strategic tourism routes in the north and south to sustain Armenias natural and cultural heritageImprove natural and cultural heritage tourism sector workforce skills – enhance the skills of Armenians to work in tourism and to sustain cultural practices to improve the lives of Armenians in rural areasIncrease awareness of Armenia as a natural and cultural heritage tourism destination – Tell the story of Armenia to a broader audience and in a more engaging way so that more people are aware of Armenia as a travel destinationSynchronize efforts within the natural and cultural heritage tourism sector – Engage and leverage partners behind a stronger cultural heritage tourism economy in Armenia so that everyone is working toward a common goal.

cooperation and coordination among tourism stakeholders in ArmeniaEnhance business linkages with international tourism marketsBuild greater awareness about Armenia as a travel destination internationally Tourism Projects Albertine Rift.Kế sch ấy gip Chu Nguyn Chương đnh bại Trần Hữu Lượng.

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